Where does Google get its web site description from?

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	How to Rank High in Google *Where does Google get its web site description from?* One audience member mentioned that while conducting competitive research he noticed that the text from Google's descriptions didn't actually appear on the site anywhere. Mike Grehan said that often times Google pulls descriptions from the ODP, the Open Directory. Next time you notice that the description in Google doesn't seem to come from the site be sure to check ODP. KeywordRanking Search Engine Marketing Open Forum at AD:TECHKeywordRanking's experts gave search engine marketing advice to attendees at AD:TECH in San Francisco. Do you have additional search engine marketing questions? Send them in to MarketerToday at GFrench@MarketerToday.com or post them in the comment section below. Like what you see? Then link to us.
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How to Rank High in Google